(Carol) TASK 4 - Applications Of Photograph

Applications of Photography

Advertising 

The purpose of product Advertisement is to take a photo of a product or object, which represents their company in a positive and respectful way. Normal Advertisement photographs used such as for magazine advertising, corporate publications, brochures, restaurant menus, etc. Advertisement photography involves a client that wants to sell or promote something for which they need photographs taken.

This advertisement is a photograph that I found from the FedEx delivery service, The photograph show their FedEx vans and painted with their normal logo but on the back it has paint a picture of the competitions van.The photograph give the effect that the van is moving and driving faster then the other van. The impression that the photo gives is that someone has taken a snap shot from their phone, to give the impression its real and moving. This is trying to show that the FedEx van is always quicker and one step ahead of the competition. i think that this is a good advertisement because is catches the eye of people because its a simple idea that shows a lot of information. The photo is focused on the van and everything around the van is blur and stuck in motion, The camera has captured the motion blur on the photograph showing the van moving and going fast.

This advertisement is a different style of advertising compared to the other photograph. This photograph is very simple and focused just on the product. They keep the background white to give it a clean and bright look, it also make the colours pop out more because one of the things they are trying to show in this product is the new design and colour. i think this works well because the first thing you notice is the bright colours for this advert and straight away know what the product is and what company it is, they don't need to add too much detail to their advertisements because of the recognisable logos, phones, colours and texts. This type of advertising works because you know apple is a highly respected brand and makes you instantly want to go and have a look. I like this advertisement because it shows that the photo is very clear and simple and due to the colourful approach it makes it look cheaper then there other product and for a younger audience, which was the initial idea.

Documentary 

The purpose of Documentary photography is to capture important or significant historical events. This style of photography is usually used for journalism, it is mostly shown in newspapers to show current events happening around the world to get a better understanding of the event and include as much information in a photo, or even sometimes using the photo to add more emotion to the articles or about the events happening.

This photograph is from the current events happening in the Ukraine. 

The photograph shows a crowd of people in the street holding a big sign reading 'Democracy', this photograph says a lot and you can understand lots from this one picture. These people want democracy and the photograph shows how much they want it and how much it has disrupted the street and town, I think that this photograph is showing this because its crowded and shows clearly what they are protesting for. The photograph captures a lot of people protesting in the streets, at the center of this photograph there is the big sign, this is because its the subject of the photograph and the main story. This photograph was take from a high up angle, the reason was so that you get the better view and the photo captures a lot more information then it would have done it is was low.

This photograph show a group of soldiers lifting a flag, it shows them working as a team by all helping stand the flag back up showing victory over all the rubble and disruption. This photograph was published in the newspapers and taken on February 23, 1945, by Joe Rosenthal to represent the end of the WWII, the photo way an extremely popular and famous photograph and was reprinted in thousands of publications. The photograph came to win the P This photo was aimed at the American and British to show the ending of the WWII and how we had came together and reclaimed the countries from any invaders. This photo also give the viewers an effect of safety and feeling secure. The emotion displayed in this shows passion for their country and the power not to give up and become successful and victory is what you do. I can tell this because it look very empty and quiet but these people are still there stood higher than the rest. The subject of this photo are the five soldiers working together to fix the flag, shows them struggling and showing the start of a 'new life' for the citizens.

Fashion

The word Fashion photography refers to a type of photography devoted to displaying clothing and fashionable items. The main purpose of this photography is to advertise different or new type of clothing and has developed its own aesthetic by using exotic locations to enhance the appeal of a product.

This photograph shows Fashion Photography on a catwalk, This type of photograph is to model the clothing being worn by the model. This photograph is most likely taken to be published in a fashion magazine or an online fashion website, such as www.style.com. 

This is more of a formal and traditional way to show fashion photography, this image is shown as a portrait style photograph. The lighting and colour with this photo is very well lit and no darken areas so that you get and equal look and view on the subject/model.
This type of fashion photography is more of a fashion documentary photo recording events of a fashion show and more documenting the clothes worn by the models then actually trying to advertise something with the model and surrounds.

This photograph also shows Fashion Photography but in a different style. This photograph shows a model in a studio. The intention for this style of photograph is usually for a advertisement or online article. 

The intention isn't really as much to show off the clothes the model is where but a photograph to represent or advertise a brand or company, and to relate to what your company does and attract the targeted audience.

This photograph has a very moody and dark look whilst also looking colourful and fun, this has been given a simple and plain look to show off the advertisement. I think that this photo represents the product they are selling because it is trying to show that their product is simple and nice and targets people who are fashionable.

Landscape

The purpose of a landscape photograph is to capture a large area of land into a photograph and to capture as much as that land scape from wide areas to far in the distance. The purpose of landscape photograph is to capture the landscape and try and give a feeling behind it or a message within it.

This photograph shows the landscape of the sea, with a boat still in the water. This photograph give a very calm and relaxing feeling because of the still water and the colourful sky.

This photograph also shows a reflection, the water within this photograph reflects the sky and the boat which gives it an abstract style.
The subject of this photograph is the boat which is floating in the center of the image, its shown resting in calm water and not being disturbed by anything.

This photograph also shows Landscape Photograph, this photograph shows the mountains and  the valleys filled with fog and trees. 

The photograph was taken from a high angle allowing it to take in a lot more information and lets you see far more into the distance. The style of this photograph is more natural style and a wild style.


The focus on this photograph is the house over looking the valley, the atmosphere around it seems very calm with the soft clouds slowly covering the hills. The mountain in the background aren't in as much focus as the rest of the image but it still adds effect to the image showing the scale of the area.